Julie Parrilla owns the data and analysis initiatives to provide data-driven insights for Vitalize Venture Group and its portfolio companies. Prior to joining Vitalize, Julie was at Nielsen where she consulted with Fortune 500 consumer packaged goods companies in various capacities including new product launches and forecasting, consumer survey development, and optimizing marketing strategy and execution. Prior to Nielsen, Julie was at Madison Capital Funding where she worked on data initiatives and marketing efforts. She received a BS with honors in Marketing and Information & Decision Sciences from the University of Illinois at Chicago and swam on the collegiate team. Julie participates in triathlons and can be seen biking around Chicago on an orange bucket bike with her two children in tow.